If you really want to meet your customers where they are, it’s time to try location-based marketing (LBM). For advertisers, this strategy involves sending promotions to customers’ mobile phones as they enter a specific geographic area. LBM is 20 times more effective than generic banner ads. The numbers back this up. Mobile advertising significantly boosts open rates, … Continued
The post Geofencing vs. Beaconing appeared first on Precisely.
Source: https://www.precisely.com/blog/location ... -beaconing
Geofencing vs. Beaconing
Create an account or sign in to join the discussion
You need to be a member in order to post a reply
Create an account
Not a member? register to join our community
Members can start their own topics & subscribe to topics
It’s free and only takes a minute