Modern data analytics tools make it possible to apply context to data in a myriad of distinct ways. Historically, data analysts have aggregated consumers into broadly defined groups. Nielsen Media Research, for example, provides rating information for people from the ages of 13 to 17, 18 to 24, 25 to 34, and so on. This … Continued
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Source: https://www.precisely.com/blog/data-enr ... s-insights
3 Benefits of Layering Datasets for Complex Insights
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