Location intelligence has impacted the retail industry more than most. The rapid increase in adoption of mobile devices has provided a treasure trove of new location-based data about how consumers behave, both online and off-line. This parallels the emergence of a unified vision for retail that encompasses both ecommerce and brick-and-mortar locations. The end result … Continued
The post The Power of Where: 5 Use Cases for Location-Based Data in Retail appeared first on Precisely.
Source: https://www.precisely.com/blog/location ... -in-retail
The Power of Where: 5 Use Cases for Location-Based Data in Retail
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